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ROUTINE
Two people standing at a stone lookout wall above the ocean at golden hour, one in a navy Routine hoodie and black sweatpants, one in a black cropped hoodie and cream wide-leg pants.

DROP 001

ESSENTIALS

The core line. Permanent.

Coming soon

THE CORE LINE. LOGO ONLY, SMALL PLACEMENT, ALWAYS AVAILABLE.

Essentials is the quiet everyday core of Routine. Solid colors, one small text logo per piece, heavyweight boxy blanks. Nothing louder than a chest hit.

It is the line that stays available all year while the named drops rotate. Text lockups only. The fabric does the talking.

Palette: cream, washed black, navy, white. Tonal pieces and contrast pieces, black on white and white on black.

PALETTE

  • Cream
  • Washed black
  • Navy
  • White

RULES

  • Text logos only
  • Permanent
  • Men and women

THE PIECES

Washed black heavyweight tee with a small tonal ROUTINE script on the chest.

Heavyweight Tee

Washed black

Tonal embroidered script, left chest.

Coming soon
Navy fleece hoodie with a small white ROUTINE script on the chest.

Fleece Hoodie

Navy

Small white chest script, brushed fleece.

Coming soon
Washed black dad hat with a tonal ROUTINE script on the front.

Dad Hat

Washed black

Tonal embroidered script.

Coming soon

THE LINE

Men's Essentials lineup. Heavyweight tees and one long sleeve with small text logos only, no graphics.
Essentials, men's line. Concept render.
Women's Essentials lineup. Fitted and cropped pieces with small text logos only, no graphics.
Essentials, women's line. Concept render.

EVERYTHING MATCHES

  • Grid of men's Essentials outfits. Tops paired with matching bottoms in cream, washed black, white, and navy.
    Essentials men's outfits. Everything matches everything. Concept render.
  • Grid of women's Essentials outfits. Tops paired with matching bottoms in the Essentials palette.
    Essentials women's outfits. Everything matches everything. Concept render.

NEXT

EL SPOT

GET NOTIFIED WHEN ESSENTIALS OPENS.

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